Webinar Recap: 7 Proven Strategies for Social Selling
You need to follow these social selling pointers if you want to increase pipeline growth on LinkedIn. How come? Nowadays, consumers don't want to see or hear from brands. People simply do not want to be sold to; it is not a personal attack. Because we frequently bombard LinkedIn DMs with sales pitches or demo offers, we marketers are aware of this. But less and fewer people are responding as time goes on. Traditional marketing strategies, such as cold outreach and sponsored advertisements, are becoming more difficult and expensive to use. But, your target audience is interested in hearing from you as a problem-solver rather than a salesperson. Furthermore, we really mean you when we say "you"! Instead of caring about brands or logos, individuals tend to follow the example set by others. That's why the people spearheading conversations and shaping social media narratives are influencers, brand ambassadors, consumer advocates, and employee advocates. For instance, 88% o...